Apps
Browse our approximately 70 apps on the App Store for games, educational content and more! view all apps
Featured
The following apps have been downloaded over 3 million times and have been featured by Apple on lists such as "Apps For Kids," "Staff Favorites," "App Store Essentials" and more.
Build A Train
The perfect virtual trainset for your 1-6 year old! Dozens of trains, dozens of interactive maps. Choo Choo!
Design A Train
Your little train lover can create his or her own trains and export them to our other train apps!
Monster Coloring Book
This app features 175 illustrations and has been an Apple Staff Favorite. It is currently on the "Apps For Kids" list.
Color It Puzzle It Series
Does your kid love coloring and jigsaw puzzles? With dozens of available themes your child is sure to have fun!
Let's Learn How To Draw!
The perfect step-by-step assistant to learn drawing techniques. A #1 US Education App.
Train Empire
Build your train empire across four eras! Features over 60 trains, 20 maps and lots of pickup/dropoff adventures.
About
We're a small creative studio focused on making products that encourage imagination,
play and creative problem solving in kids. We care deeply about how children are engaging in the mobile space and we are building experiences to shape it in positive ways.
We bring first-class strategy, design, and development skills to the table and we produce both critically-acclaimed and commercially successful products for kids. Relying on that approach, we have built a company from nothing over the last 4 years, and we’ve created work that has been featured by Apple, USA Today, ABC News, TUAW.com, TheFWA.com, and many others. We are a small, seasoned team (2 full time, 5 part time) but we pack a punch - we're nearing 4 million total downloads and averaging more than a million app downloads per year
Our secret? We are hungry, smart, nimble, experienced, and laser-focused on the kids mobile app space.
Timeline
In 2009, known as The Guys In The Booth, partners Christopher Taylor and Victor Johnson launched their first app: ABC 123 Blocks - Learning Tool For Toddlers. Mobile app development started out as a hobby - both partners had jobs in advertising at the time - but it quickly became more as their own kids (aka "the beta testers") got excited about the apps.In 2010, with the help of effective advertising (Tapjoy's Pay-Per-Install), The Guys In The Booth started to see significant sales traction and by late 2010, Victor Johnson was able to shift from burning the midnight oil to working full-time for The Guys In The Booth. The first app launched with one dedicated partner turned out to be the current top app: Build A Train.
In 2011 Christopher Taylor also went full-time and the leap paid off. In August of 2011 The Guys In The Booth collaborated with small design shop Twistcone to release Monster Coloring Book. The app was well received by Apple and was featured on the App Store homepage. It was also featured by TUAW.com, Very Short List and theFWA.
A short time later a follow-up collaboration with Twistcone, Let's Learn How To Draw!, also briefly made the App Store homepage.
Charged with momentum, The Guys In The Booth and Twistcone decided to apply to startup accelerator YCombinator. They were invited to first round interviews in California, but failed to advance to the second round.
Determined to push forward despite the setback, the team decided that a fresh brand to better reflect the company's focus on creative play was important.
And so The Guys in the Booth became Playtend.
In early 2012, Playtend apps were featured three times on the App Store home page.
In February of 2012, Playtend reached 1 million total downloads.
In December 2012 Playtend reached 2 million total downloads.
In June 2013 Playtend reached 3 million total downloads.
Playtend expects to reach 4 million total downloads in October 2013.
Key Playtenders
Christopher Taylor
Partner
Christopher is a creative thinker who loves a good challenge. He has previously worked as a developer, digital producer, and strategist for clients including General Mills, Delta Airlines, BOOST Mobile and Amtrak. At Playtend his focus is leading the charge to define both what we create and how we create it, and his work has been featured multiple times by Apple on the front page of the App Store.
When Christopher is not coding, he moonlights as a jungle gym for his three kids. When he manages to escape he likes to debate politics and try to beat Victor at chess.
Victor Johnson
Partner
Victor is a technical problem solver who has worked as a front end web developer, advanced C++ instructor, and even as a computer camp director. Before Playtend, Victor worked in advertising and developed for clients such as General Mills, Subaru, Harley Davidson, Minnesota Twins, Target, and Cargill.
Victor has three crazy monkeys, two dogs and a beautiful wife. When he's not wrangling rugrats he likes to make music, play basketball and offers pro bono chess lessons for the needy (Christopher).
Contact Us
Have ideas for a great app? Reporting a bug? Please reach out to us and we'll gladly reply within 1-2 business days.
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